EsotericAppeal
February 5, 2010

This is the kind of arbitrary and absurd stuff that really has to stop. There’s no logical reason to deny developers the ability to make location based advertising. For one, I’d argue that this makes the Yowza! app violative of App Store policies. Yowza! displays coupons for stores based on your location.

The bigger point is, and I’ve said this before, if you’re going to advertise to me, I probably won’t actually look at the ad, but if I do, I’d rather it be targeted. Why show me an ad for something that there is no way I’d either be interested or even able to get to (See, Sonic Drive-Ins until recently.)